Michelle Tackabery

Michelle Tackabery is a professional copywriter and ghostwriter. eagerly searching for new projects.

Michelle Tackabery is a professional writer experienced in copywriting, business blogging, articles, ghostwriting, social media and marketing project management. Copy samples in Michelle's portfolio include IT (hardware, software, services and security), legal and HR services; retail and consumer products; search-optimized (SEO), search engine marketing (SEM) and social media.

Michelle Tackabery is skilled in:

• marketing collateral production
• marketing content strategy and development
• agency account management
• accommodating technical content for lead generation
• content optimization and management
• social media marketing, execution and measurement
• B2B and B2C case studies, white papers, data sheets and newsletters
• interviewing technical and executive leaders
• creative non-fiction, ghostwriting and blogging

I am currently engaged in ghostwriting an autobiographical work as well as my own memoir, and welcome the chance to discuss marketing, creative, biographical, and business-related projects.

Writer at Kforce Technology Staffing (Contracted to IBM ITSO Global Content Services)

October 2010

Writer with the Sales & Marketing team, Global Content Services, IBM ITSO (International Technical Support Organization).

Marketing Writer/Project Lead at CDI Information Services (IBM)

January 2008 - July 2010

Writing for and managing collateral design projects for internal and external IBM clients. Responsible for: -whitepapers -case studies -brochures -proposals -presentations -web site content -e-mail -solution briefs -data sheets -widgets I am also responsible for maintaining adherence to IBM Software Group collateral and editorial style guidelines.

Manager, Interactive Marketing at Law Offices of James Scott Farrin

June 2004 - December 2007

* content management, copywriting and editing, * marketing collateral development, * website analytics, * class action/mass tort advertising, and * training and development.

Marketing Analyst at FB Johnston Group

May 2002 - June 2004

Lead generation, database development, sales support, business development, marketing collateral, website development, marketing channel management, marketing research, marketing analytics, web analytics, online marketing, search engine marketing, email marketing, customer service surveys.

Marketing Manager at Orion International

January 2000 - April 2002

Marketing administration, marketing project management, lead generation, online advertising, online marketing, webmaster, direct mail marketing, classified advertising, marketing collateral, copywriting.

North Carolina State University

2004 – 2009

MS

Concentration: Technical Communication

Activities: Society for Technical Communication

Belmont Abbey College

1983 – 1987

BA

Concentration: Theology

Activities: AlpPha Phi Omega, Anne Horne Little Honors Program

Copywriting, marketing analytics,social media, ghostwriting, memoir, biography