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Michelle Tackabery

Michelle Tackabery is an inbound marketing expert.

Copy samples in Michelle's portfolio include IT (hardware, software, services and security), legal and HR services; retail and consumer products; search-optimized (SEO), search engine marketing (SEM) and social media.

Michelle Tackabery is skilled in:

  • marketing collateral production
  • marketing content strategy and development
  • agency account management
  • accommodating technical content for lead generation
  • content optimization and management
  • social media marketing, execution and measurement
  • B2B and B2C case studies, white papers, data sheets and newsletters
  • interviewing technical and executive leaders
  • creative non-fiction, ghostwriting and blogging

Michelle Tackabery's Background

Michelle Tackabery's Experience

Marketing Writer/Project Lead at CDI Information Services (IBM)

January 2008 - July 2010

Writing for and managing collateral design projects for internal and external IBM clients. Responsible for: -whitepapers -case studies -brochures -proposals -presentations -web site content -e-mail -solution briefs -data sheets -widgets I am also responsible for maintaining adherence to IBM Software Group collateral and editorial style guidelines.

Manager, Interactive Marketing at Law Offices of James Scott Farrin

June 2004 - December 2007

* content management, copywriting and editing, * marketing collateral development, * website analytics, * class action/mass tort advertising, and * training and development.

Marketing Manager at Orion International

January 2000 - April 2002

Marketing administration, marketing project management, lead generation, online advertising, online marketing, webmaster, direct mail marketing, classified advertising, marketing collateral, copywriting.

Writer at Kforce Technology Staffing (Contracted to IBM ITSO Global Content Services)

October 2010

Writer with the Sales & Marketing team, Global Content Services, IBM ITSO (International Technical Support Organization).

Michelle Tackabery's Education

North Carolina State University

2004 – 2009


Concentration: Technical Communication

Activities: Society for Technical Communication

Belmont Abbey College

1983 – 1987


Concentration: Theology

Activities: AlpPha Phi Omega, Anne Horne Little Honors Program

Michelle Tackabery's Interests & Activities

Copywriting, marketing analytics,social media, ghostwriting, memoir, biography

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